JEFF

Three needed to demonstrate how their new offering of connected devices can make life more enjoyable. So, we gave the public want they never knew they wanted - an adventurous robovac-riding reptile named Jeff.

With the success of our multi award-winning campaign ‘Jeff’s World’ in 2022, it was a no-brainer to bring the country’s favourite bearded dragon back in 2023. This time we used the charming Jeff to celebrate the joy and freedom that comes from the seamless connection that Three Home Broadband provides. The loveable lizard is seen rocking out to the iconic sound of Joan Jett’s “I love rock n’ roll”, as it’s streamed throughout the house. This spot had one clear message; Three do home broadband like no one else!